Companies invest a great deal of time and money in establishing a brand, advertising/marketing, or developing new products or services. Their misuse or infringement could cause a great deal of harm. Conversely, unfounded accusations can also cost a considerable amount of money.

New products and services, ideas for commercial concepts, licences, trading names, trade marks, domain names, logos and slogans: in a word, everything which is capable of invention, may qualify for protection. More to the point, many need to be protected, especially if considerable interests are at stake. Because of the Internet the protection of intellectual property has become more relevant and necessary than ever.

Advertisement law is also a part of the field of Intellectual property. Advertisement is subject to regulations: What is allowed? And what is not?

If you have any questions concerning intellectual property, you can approach us for advice, the drafting of agreements and assistance with negotiations and procedures. Evert van Gelderen looks forward to answering all of your questions.